We called the Baby Boomers just that because of an influx of births after World War II and they were expected to be the biggest generation. But we have entered a time where the millennials have outgrown their parents. They've grown up with iPads in their hands, and have vastly different culture and set of values from any previous generation. Now, Millennials are the dominant consumers, especially in the hotel industry. As they sweep into our hotel lobbies, they place those values and expectations into our hands. I read an article the other day about a hotel that installed Amazon's Alexa in their rooms. Guests can use their voice alone to order an Amazon package from their hotel room and receive delivery in less than 2 hours. Yes, the Millennials are quickly changing the hotel industry. Personally, I find it exciting!