Color Psychology: The Emotional Impact on Guests

Have you ever walked into a room and your mood completely changed? There is a reason for that. The effect we feel from being around certain colors comes down to color psychology. Designers take this into consideration when choosing furniture, curtains, even wall color. Why? Because hotels want to make sure that the guests are experiencing the feel and vibe that the hotel wants to elicit. It is not common knowledge that different colors can have different effects on people, but it is pretty impressive what can happen with a carefully planned out space.



White conveys simplicity, cleanliness and freshness. When was the last time you walked into a room that was mostly decorated with white and didn’t feel refreshed? White has the opportunity to give guests that “breath of fresh air” feeling. A hotel that has the guts to decorate with a majority of white throughout a space gives guests plenty of confidence that the place is well taken care of and clean. Not to mention that a white room can appear bigger and more spacious than it actually is. This is because light reflects off of white providing the visual effect that the room has more space.



Red is used frequently to convey a sense of warmth and comfort. Typically, it leaves the guests feeling a few different things. The color reflects the emotion of love, fun, happiness, and more. Red can create the feeling of excitement, in turn guaranteeing that the guests will be excited to be there. This color can also have the ability to help guests feel and act more energetic. Hotels in places such as Vegas, Austin, or other “party” cities that want to keep their guests up and awake to spend more money will use red everywhere.



It’s pretty obvious that the color blue remains the best color to promote destination hotels. Blue creates a sense of calmness, serenity and stability. People want that, especially when deciding on a vacation spot. It’s relaxing and peaceful-- who wouldn’t want that feeling, right? Blue, of all shades, is used in many hotel designs to help guests feel comfortable.



When we think of green, we associate it with nature. Natural greens and plants placed throughout a guestroom or general hotel design represents health, tranquility, and good luck. On the cool end of the spectrum, it does provide a sense of calm and helps guests feel more at ease. Green is thought to reduce and relieve stress levels, which is a great reason to put it all throughout hotel design.



Brown is becoming a more common color used through hotel design. It’s associated with nature, just like green, and with the trend of sustainable and recycled design elements, brown makes the most sense. This could be on floors, bedding, and more. Brown is known to evoke strength and reliability. There is nothing like feeling a sense of security while sleeping in your hotel room.