Design and Function: Why is Function in Hotel Design So Important?

Design, especially interior hotel design, can make a company look extremely professional or have the opposite effect. Sometimes walking into a hotel with a misunderstood design could put off guests and make them feel a bit uneasy. Design is one of the most important things to consider when deciding the functionality of a room let alone the entire hotel. Here are a few ways to make sure that the design will help the space function to its best capability.

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Flow

The way furniture and decor is grouped will indeed influence how customers and guests are going to move throughout the space. We have all been in the situation of trying to scoot around tight areas and poorly placed decor and furniture pieces. This is a priority when it comes to flow and comfort. No one wants to walk into a room and feel overcrowded. On the other hand, a space that is entirely too empty can feel ominous. This usually happens in the lobby area of a hotel or in the hallways. It is crucial to create a physical and visual sense of welcome that will continue bringing back guests.

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Visual Balance

Speaking of visual, balance is another important design feature that helps the function of the hotel. It is mostly about the relationship between the pieces in the room along with their location that help create this visual balance. Try to imagine walking into your room at the hotel and seeing that everything is on the right side of the room. The left side is completely empty. Not only would you be concerned about why, but it would instantly create a sense of anxiety and concern. Of course everyone is different in the way it affects them, but no guest wants to get the vibe that their on a ship and it’s going down! A great way to create a balance in a space is grouping the larger items with the smaller ones. If there are too many large items in one area and small in the other, it will look and feel awkward for everyone around.

 

Branding

This could be the most important thing to consider with hotel design in regards to function. The hotel has a story to tell, and people can either buy into it or not. It all depends on how well the company’s brand is represented in the design. The colors of the hotel are crucial to implement as well as the style (modern, vintage, etc.). From the furniture to the art to the lighting, everything should align with the culture, theme, and brand of the hotel. This tactic will not only improve the guest’s knowledge of the hotel, the brand awareness will be inevitable. Without branding it will appear as if random pieces have been thrown into a room and create a sense of chaos throughout the hotel’s design. Obviously, the typical guest won’t notice too much if a piece of art is random, but the best guests appreciate when design is well thought out.