Rustic Luxury Trends For Hotels



Creating a space with a rustic style can have a more modern result than you might think. That’s because today’s “rustic” is far more unique than before. With the busy-body lifestyle and uninterrupted technology, old school rustic just does not cut it. Today, you might recognize the look as having an overall country feel but with the comfort and influence of a city. Hotels should incorporate a playful décor with a flawless design that makes “natural” seem effortless.

One thing has not changed. Traditional elements in rustic design remain strong: exposed bricks, concrete stone walls or floors and rustic finishes in wood. The eye catching architecture and decor centerpieces are made only with material that have been around since before the turn of the century.




The best part of this look is the mixing and matching of colors and textures. In a room or a lobby this may look like a combination of different types of wood against a stone fireplace. In another case, exposed stone walls with natural clay tiles and window frames, would achieve the same rustic feel. What brings everything together is the neutral color palette of high-quality earthy materials.

In general, the rustic look fills the room with more decor and furniture than other design styles. Rustic design has a homey, “lived in” appeal, so the furniture is often bigger and heavier, and shelves are adorned with eclectic items that portray a life of experience, culture, and travel.

While it does not work for every hotel, rustic may also include the everlasting use of faux fur or hide rugs. This is especially a great option for a boutique hotel focused on creating a lodge or cabin feel. Fur or hide distinguishes the room design, especially with the variety of textures it can provide. The advantage comes from their versatility; they are functional and elegant, without necessarily being ostentatious. It always delivers its extravagant cozy feel. Nevertheless, larger hotels might best stick to faux furs for the same effect without so much controversy.

A relatively newer trend in the rustic approach is the use of warmer metals. Formerly, we saw a lot of cast iron, tin, and raw steel. However, a more modern mix of metals, copper and bronze, are becoming more popular and have become the new standard for luxury. They create a warmer, more modern ambiance.

The final touch to the rustic design approach blends the indoor with the outdoor and helps create a striking panoramic view. Take advantage of balconies in the guest rooms or wide windows that provide natural light. Multi-level terraces and walled gardens create an authentic and peaceful environment in a more public space. Using the environment around you in the design is the one piece that brings it all together.

Extravagant materials are not the hot trend right now. Guests want simple and clean, a rustic getaway. Rustic is all about delivering a sensory experience, combining a lot of rich colors and textures, and showing the best of nature. If you have a breathtaking view you want to showcase in your design, or are looking to transport guests to a time before social media and avocado toast, give us a call and let’s talk about whether a rustic look is good for your hotel.