What is Experiential Design?
Experiential design is design that has a voice. With one glimpse, a guest can walk into your hotel and know what elements of design are your focus, where you draw inspiration from, and what the brand represents. Experiential Design is a hospitality design trend that is meant to add to the hotel experience & create a visual narrative for hotel guests that leaves a memorable impression.
Experiential Design is the way that hotels work to bring their story to life via design. Hotels that have a strong sense of history, whether it is from being in a restoration building or their surrounding city just has a strong sense of pride, it can be brought in with design elements. Examples of strong historic design would be through exposed brick, bringing in furniture that has elements that reflected upon the historic time period of the original building or culture of the city it resides, and focal design points: fireplaces, atriums, and courtyards. For Millennial generations a strong connection with local cultures and locals is important to them while traveling, and through the use of experiential design, the hotel interior design is able to reflect that. Whether it is bringing in local artists and having their art reflected in the rooms or through the cuisine in the restaurants, especially if it is local sourced, or holding events with the local communities can work to make the connection.
Health is becoming an increasingly important topic around the world. Guests are looking to keep their healthy lifestyle while still on vacation. By using Experiential Design, you can build the idea of health and wellness into your brand by having a luxury hotel design state of the art gym that is open at all hours, and even fitness and meditation classes, for guests seeking a more guided workout. Keeping greenery in and around the hotel also works to bring in a sense of comfort and overall wellness especially if it works to block out any additional city noise or lights.
When Experiential Design is used correctly it can work to build loyal guests because it creates a sense of connection and connecting with your hotel. Experiential Design brings to life your message, of hospitality and design, and lets guests live that message as their reality during their stay.