Hospitality Design Influence on Guest Experience

When walking into a hotel, the very first thing that will catch your eye is the design. As guests enter the lobby of their hotel, they are absorbing the colors textures and shapes within the space. Is the style modern, industrial, traditional or is it eclectic? Perhaps there are colorful tiles with intricate patterns on the stairs, or a beautiful seating arrangement near a water feature that would make for a great photo opportunity before heading out to dinner. Great design in hospitality is meant to draw the guests into the space and create a visual narrative that they can remember long after check-out. Design is important for the owner, the brand, and the guest. With hotel owners prioritizing their guests and guest experience, they are focused more on creating hotels with great interior design. While a beautiful hotel lobby might receive a positive yelp review, a room that is built with the guest in mind, and top notch service will be awarded with a five-star review. There are two main types of hotel guests: families and business travelers, and it is important to keep their guest experience in mind when thinking of design.

 

PDG Website

PDG Website

Family First:

When a family is traveling together, different members of the family will have different needs. If a family is traveling with a young child, or two, while at check-in, the simple offering to baby proof the room could make all the difference for the parents and children. Offering activities such as movie night for the kids with complimentary popcorn, or babysitting service, so the parents can have a relaxing night out, or even just providing the families with rooms that have more space - after all, four people, and their luggage, crowded into one guest room without the proper floor planning and furniture that offers storage solutions, might feel a bit crammed. By focusing on the family dynamic - hotel suite designs have the opportunity to accommodate the needs of guests and increase the satisfaction of their over all stay.

 

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Stress Free business:

People who travel for business, especially younger generations, such as millennials, are known to extend their business trips an extra day or two in order to enjoy and explore the destination or city they are visiting has to offer. When traveling for business, it is essential in our hotel room design process to make choices and specifications that help reduce any additional stress that could be avoided for the guest to optimize their social strategy. The best way for hotels to reduce stress is through mobile applications, keyless entry into rooms creating the convenience of having everything important in one place. Hotel room design trends have also began improving design by adding storage for suitcases that way it reduces the stress of unpacking and leaving things behind. With design elements like Apple TV and The Echo, guests have the ability to entertain colleagues if they choose to, or just relax after the day catching up on their favorite TV shows. Hotels are starting to ask us to design their bathrooms with more “spa features,” such as:  bathtubs with jets, vanities, waterfall showers, and even pairing up with high end salons to develop upscale toiletries specific to their brand. 

 

Even though these demographics are very different and each hotel guest values different experiences, as hotel designers, we can make strategic decisions in our design process to help improve the guests overall experience, no matter what their preferences are. A little goes a long way. An Apple TV with complementary popcorn, can make for a relaxing night in, when a guest is feeling tired or the weather is bad. These small touches can elevate the experience to a five-star quality stay.