How to Make Sure Millennials Are Booking

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The term “millennial” is now a popular conversation starter. It’s mentioned at least once a day, coming from almost everyone in the United States. Born between the early 80’s and mid 90’s, this generation is the most common demographic in every industry today. It only makes sense to want to appeal to all individuals who identify as millennial.

 

Be Digitally Available

The influx of millennial travelers has spoken to how important being online can be. This generation is an online generation that constantly uses computers, tablets, smartphones, etc. to work, shop, play games, research and even find dates. This reason alone is why marketing and advertising offline is pointless when trying to appeal to millennials. Create a strong and recognizable online presence to engage with them. Start by creating an easy, functional, mobile-friendly website. Follow that up with social media platforms and maintaining a solid following on social media. If you can, create a mobile app as well. All of these options will increase your popularity and push the hotel up to the top of Google’s search engine.

 

Be Authentic

Authenticity is crucial when attempting to reach the millennial generation. These younger travelers are extremely excited about authentic experiences, doing new things, and exploring different cultures. One tip is to show the unique features of the hotel and destination in any marketing campaign and advertisement. Connect to the local area and show the travelers what is special about your location compared to other hotels in the same area. Do you offer tours of the city? Cultural immersion? Incorporate these things and make sure potential guests know what you offer.

 

Be Financially Enticing

Deals speak louder than words. Okay, that’s not really how that statement goes, but it’s just as true. Millennials are always looking out for a good deal and will not hesitate to tell their network about it. A bonus that this generation brings is that last minute group trips are quite common, so take advantage of that. Promo codes, package deals, even group offerings can increase attention and at least make this generation aware of what is available. There’s nothing wrong with planting that seed in their mind. Try annual deals, seasonal offers, or off-season promos.

 

Be Attractive

With the era of Instagram where photos can speak about the entire experience, attractive can mean many things. Millennials is constantly eager to share all of their experiences, especially on social media channels like Snapchat, Instagram and Facebook. For example: create a geolocation filter for Snapchat to make sure that every time they post, they have the option to let people know where they are. Another way to capture that attraction is to leave little gifts in the guest rooms. This could be a simple as a thank you note with a piece of chocolate. The best thing you can do is to make them feel special because they will absolutely broadcast all of that to the online world.

How to Emphasize Community in New Lobby Design

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Recently, hotels have been focusing on emphasizing community with new lobby design. Bringing people together and helping them feel at home and welcome will invite guests to stay at the hotel longer. This could mean dining at the hotel restaurant and having drink at the hotel bar. The more people stay in, the more business for the hotel!

 

Open Floor Plan

Having an open floor plan is the perfect option for a lobby. Coming into a cold, dim, tiny lobby is not only unwelcoming, but it presents an area that no one should congregate in unless it’s to check in or out. Guests want to enter into a hotel and immediately feel like there are things happening inside that they want to be a part of. Walking into a lobby with an open floor plan sends the vibe that the hotel has nothing to hide and in fact, they want the guests to hang out, relax, and enjoy the common area.

 

Bar/Lounge Combination

Another way that hotels are emphasizing community is through the addition of the bar/lounge combination. We have talked about this in our past blog posts, but it is truly the next step in completing a well functioning hotel lobby. This combo allows guests to get together in a comfortable seating area and have a glass of wine or their favorite craft beer while hanging out with friends and family. Most bars do not allow anyone under the age of 21, but with the addition of the lounge area, families can sit back and relax while parents have a drink without having to separate.

 

Check-in Desk

The check-in desk has always been around and most likely always will be. Nothing can replace human connection, so even if guests can check-in on their own a friendly face will be there for any questions or concerns. The check in desk can have many locations in the lobby, but the most common location is to the right when you walk in the front door. It is a fact that the majority of people turn right when they walk into a building or room, so it makes sense for it to be located there. With a fun, friendly, and informative check-in desk, hotels are creating a sense of comfort and trust with their guests for any needs they might have.

 

Decor

Lastly, decorations. Community can be brought together with many different means, culture and decor being one of them. The way a lobby is decorated can leave a lot to the imagination or build a sense of welcome and togetherness through art, furniture pieces, greenery, and more. We all know the feeling of walking into a building and seeing cool plants, flower wall, etc. This is the exact situation that guests want to be in when they come through the entrance. Trees, plants, flowers, comfortable seating, and intriguing local art can bring individuals together because of that sense of belonging and comfort.

10 Luxurious Hotel Lobbies to Inspire You

If you want a few incredible hotel lobbies to look at, check this out. Maybe you’re trying to figure out some fun places to visit, this list will help! Enjoy. 

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10. The Hermitage Hotel - Nashville, TN

This hotel will take you back in time to the early 1900’s. The lobby features Siena marble and Russian walnut paneling! To top it all off, the ceiling is made completely of stained-glass. (Photo Courtesy of The Hermitage Hotel)

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9. Al Bustan Palace - Muscat, Oman

Al Bustan Palace has a lobby with a dome higher than the Taj Mahal’s along with a 5.5 metric ton crystal chandelier! Be prepared to be amazed. (Photo Courtesy of Al Bustan Palace)

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8. Belmond Charleston Place - Charleston, SC

A true southern gem, and features a hand-blown Venetian chandelier set between a traditional Georgian open arm staircase. Ultimate southern luxury hotel. (Photo Courtesy of Kiwi Collection)

 

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7. Cayo Espanto, Belize

This private island resort off the coast of Belize has an open, outdoor deck that opens up into a  lobby every time a guest checks in. The staff lines up and makes sure each guest feels welcome and has their favorite cocktail in hand! (Photo Courtesy of Cayo Espanto)

 

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6. ITC Grand Chola - Chennai, India

At first glance it might pale in comparison to the other extravagant hotel lobbies in this list; however, take a closer look. This lobby contains 1 million square feet of hand-carved marble! Staff members will line up on the staircase ready to answer any questions and help at any time. (Photo Courtesy of ITC Grand Chola)

 

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5. The Fairmont - San Francisco, California

The Fairmont is largely known for its luxurious lobby fit for a queen. The marble floors and columns, gold-rimmed walls, and high ceilings create a high-end vibe to make anyone feel special. (Photo Courtesy of The Fairmont)

 

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4. Makati Shangri-La, Manila, Philippines

Some lobbies hire pianists to keep the classical vibe alive, but Makati Shangri-La goes all out. Picture this, a 14-piece orchestra in the middle of the lobby welcoming you to this immaculate place. Not to mention a beautiful chandelier between the grand staircases and extremely high ceilings. (Photo Courtesy of Makati Shangri-La)

 

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3. The Beverly Hills Hotel - Hollywood, Ca

Known as the “symphony of curves”, the Venetian chandelier and the gold-leaf ceilings and carpets create a roman vibe throughout the entire lobby. (Photo Courtesy of The Beverly Hills Hotel)

 

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2. Hotel Icon - Hong Kong

This hotel contains Asia’s largest indoor garden, designed by French botanist Patrick Blanc. It hangs from the lobby wall and runs about 2,475 square feet. Travelers book this hotel just to view this incredible garden. (Photo Courtesy of Hotel Icon)

 

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1. The Waldorf - Astoria, New York, NY

This hotel has two grand lobbies: Park Avenue and the Main lobby. Park Ave lobby will be the much brighter lobby and through a narrow walkway the darker Main lobby contains the reception desk and historical clock tower. Get here to see time stand still! (Photo Courtesy of Trip Advisor)

Travel Trends for 2019: Are Millennials Traveling More?

“Are millennials traveling more?” is more of a rhetorical question. There’s no doubt that travel is picking up, but why is the millennial population the generation that is taking over? There are many reasons why people travel, but here are a few reasons why millennials, as a whole, are breaking the lid off of the travel world.

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Business + Leisure

This combination is a huge reason why millennials are traveling more. While this generation might work more than 40 hours a week on the average, they also make sure they get their time’s worth. Yes, not money’s worth, but time’s worth! The amount of people who extend their stays for personal leisure is growing more every year. It makes sense! Why not prolong a trip when your company sends you to California or Europe? Recently, companies are competing with each other to get the best of the best and vacation days or sick days are a huge benefit that millennials look for, so the more days given mean more extended stays.

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Transformational Experiences

Millennial travelers are looking for exciting and transformational experiences while they travel. Even if it’s only a short trip, the experience is everything. This shows solely by the growth in adventure travel. Adventure travel is and will continue to be on the rise as one of the most popular and fastest-growing types of travel for millennials. Without the experience, the imagination won’t be explored which leads to just another mundane, boring, and typical vacation. Millennials want something to talk, brag and blog about, so the adventure and the transformational experience is crucial.

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Specialized Travel

Highly specialized trips are reasons why millennials book most of their travel. More people are seeking out getaways that cover a specific hobby or interest such as photography, hiking, cave diving, etc. They will pay more for tour guides or travel agents who can translate their interests into amazing experiences. Most recommendations of trips and destinations are coming from people they know that are on or have already done the trip before. Authentic and memorable experiences could quite possibly be the biggest reason millennials are traveling more.

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Y.O.L.O.

This one is pretty simple. YOLO stands for You Only Live Once. Many people are exercising this “live in the moment” mentality and that results in more vacations, mini-trips, and staycations all around the world. Although student loans are one of the largest debts in the United States currently, passing car and house loans, many post grads are taking it upon themselves to get those most out of their younger and youthful years. Honestly, we can’t blame them.

Top 5 Hospitality Trends for 2019

This year, hospitality will be stepping it up in regards to the guest experience. Every year, more and more people decide to travel and utilize hotel-like accommodations, so the hotel industry want to make sure they get the majority of that business. Below are the top 5 trends you will be seeing throughout the year to make every experience more special and unique for each guest.

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Cultural Experiences

When you think of the word culture, you know there is much to discover. Travelers are used to going out and exploring their destinations, but it is not common to get some of the experience in the hotel. Fortunately, hotels and other hospitality businesses are entering this arena with a bang! Be on the lookout for cultural customs as soon as you enter the front door if not on the shuttle from the airport. Hotels will be booming with food items, reading materials, and more to get guests accustomed to their new destination. 

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Eco-Friendly

At this point, if hotels are not attempting to convert some things over to eco-friendly choices, then they are either stubborn or lazy. The number of people who make hotel decisions based on sustainability standards is growing every year. Showing awareness about the safety and preservation of the earth is a big deal, not to mention some choices even save money.

 

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Health First

The health awareness era is on the rise and has been for many years now. Being fit and health-conscious is not just a fad anymore, but a lifestyle. Hotels are starting to build gyms that offer more than just a few dumbbells and ellipticals. Some of the high-end luxury hotels are building bigger workout facilities and offering options to take classes. This could include a morning yoga session, cycle class, and/or personal training options. Health also includes healthy food options. The kitchen / restaurant needs to have healthy options such as salads, gluten-free items, dairy-free items, and more! Allergies and dietary restrictions are important for the best guest experience, so health awareness is becoming second nature for the hospitality industry.

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Technology

Technology is pretty generic, but this covers many different areas. Many hotels will begin to have tablets available to rent out or included inside the guest room. This will allow guests to order from the hotel restaurant, request a wake up call, look up FAQs about the hotel or city, and more. It only makes sense to have this as an option and also frees up the hotel staff to focus on other things to make the guest experience better. Another technology trend is Wi-Fi / internet. You will see a boom in mandatory free Wi-Fi for hotel guests. Since many people travel for business, it only makes sense to include internet for guests.

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Hotel Restaurant / Bar Upgrades

Hotel restaurants have a stigma for being plain and boring, so hotels are stepping up the bar scene. Happy hours, half-off specials for guests, lounge seating, etc. will continue to pop up around the hotel and hospitality industry. Guests will be able to go to the restaurant, grab a drink and work all at the same time without feeling like they’re stuck in a banquet room. Finally!

What Impacts Hotel, Travel, and Leisure

The three topics-- hotel, travel, and leisure-- all work together! Usually one isn’t thought about without considering the other two. Partners in crime, it is important to understand what impacts these three and how it affects them all.

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Social Media

This is at the top of the list because the digital age affects every industry and arena, especially travel. We have all seen photos on Instagram, Facebook, or another platform that left us in awe. When thinking about traveling, most people want to get the most unique and beautiful photos. That is crazy to think about, but yes, travelers are choosing their destinations based on photos they’ve seen and the likes they could get on a photo. Social media is a major player in how hotels are using interior design as well. Hotels are now placing areas around the property to bring more people in for “photo opps”. Walls covered in greenery, neon signs, uniquely-lit spaces, etc. are becoming more popular based on the fact that if people post a photo with the hotel’s “cool” background, the hotel basically gets free publicity.

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Bleisure

Six to seven out of ten business trips are turning into bleisure trips. A “bleisure trip” means a mini-vacation is being added on the beginning or end of a work trip. Millennials, especially, are traveling earlier or staying later just to make sure they get the most out of their “mandatory” business trips. Forget the whole work-life balance that we all try so hard to attain. At this point, the average work week is around 50+ hours long, so that balance people are looking for is unrealistic. It makes more sense to get accustomed to work-life integration instead. This applies to many people who freelance and travel around working while exploring new places.

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Weather & Climate

This is a major player in how travelers decide on a destination. The weather of a place is usually determined by where they are located in the world and what time of year it is. We all know a few snowbirds that migrate to the warmer areas and go back to their “cooler” homes in the winter months, at least north of the equator. Climate can also sway a destination choice. If you want to travel to an area that is known for its rainy climate the majority of the year, then you might try out Seattle, Washington or Manchester, England. Do you want humid or dry heat? Or perhaps you want year-round sunny and warm weather. All of these factors aid in deciding where to travel. Hotels obviously have to customize their design and accommodations based on these factors as well, while providing a comfortable stay for guests.

Top 7 Hotel Amenities for 2019

When it comes to amenities, hotels are doing everything they can to make sure they are able to accommodate the guests’ needs and desires to the fullest. This can be trying at times, but as long as the basics are there, anything else is simply a plus. Here are the top amenities to look for as a baseline requirement.

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1. Complimentary Breakfast

This amenity is absolutely crucial. Of course the breakfast does not have to be extremely elaborate, but an offering of more than cereal and pastries is expected. The more relevant hotels will have a buffet with plenty of food items available and it will be included. When we say complimentary, we mean that it does not cost extra. With the price of hotel rooms these days, it only makes sense to include breakfast with every night a guest stays.

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2. Restaurant

Hotels without a restaurant are quickly becoming obsolete. It is sometimes more convenient to order room service for a meal as opposed to dining out. Guests want to know that if worse comes to worst, they will have the option to go to the closest food provider they can find. Nothing feels better than having a restaurant within 100 feet from you, especially if you’re coming in a bit late or waking up earlier than most and need to eat.

 

3. Free Internet / Wi-Fi

Now this is a no-brainer. Although the majority of hotels are now providing internet and Wi-Fi options, not all of the services are included with the room reservation. That seems a bit old school at this point in the hospitality world. Everyone has a smartphone or computer or tablet, so why wouldn’t the Wi-Fi be included?

 

4. Parking

This is a big thing, especially in bigger metropolitan areas. Many people, business and personal travelers rent cars and the last thing guests want to worry about is where to park and how much it will be. Valet is a nice option to have when there is no self-parking option, but free parking is always better.

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5. 24-hour Front Desk Service

Another absolutely necessary amenity is 24-hour front desk service. This is important because of emergency situations such as plumbing issues, losing a key, etc. Nobody wants to wait to have a leaking toilet fixed or to finally get a hold of someone to get access to their room.

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6. Smoke Free Hotel

Ever since the laws against smoking in restaurants and bars, people are becoming more accustomed to smoke free everything. Business and apartment buildings, rental cars, etc. are way more popular thanks to this law, and no one likes sitting in a room that smells like cigarette smoke. It is a distinct odor that can be off-putting, especially when sleeping.

 

7. Air Conditioning

Last but not least, AC. Almost everyone has been in a situation where the weather was either extremely hot or cold and all they wanted was to get to their hotel to cool off or warm up. It’s a basic necessity to have air conditioning when in an area of the world with excessive heat or cold. Can you imagine staying in New Orleans, LA in the summer and your hotel doesn’t have a way for you to cool down from being outside? No thank you! Hotels without this amenity suffer and struggle to meet guests’ vacancy standards.

Hotel Design 101

From start to finish, hotel design is a large task to say the least. The many realms that design has to cover throughout an entire hotel is quite taxing. We have a few categories that might be beneficial to start the process. Most of the design tasks can be placed underneath these four categories, so buckle your seatbelt...here we go.

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Comfortability

This could be the most important thing when considering hotel design. Does the hotel space, atmosphere, furniture, etc. provide a comfortable environment for guests? One of the biggest aspects of this area is determined, by guests, by how enjoyable the bed and seating options are. Of course every person is different, so this can be a difficult challenge. The bed is not just the mattress; it is the sheets, pillows, and blankets as well. When it comes to a comfortable atmosphere, this really entails the customer service. Creating an environment where guests feel “okay” with calling down to ask about more towels, blankets, room service, or other questions is imperative.

 

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Convenience

Parking options, room transportation (elevator? stairs?), etc.

Convenience is another part of hotel design that can bring in or lose customers faster than anything. In regards to parking, the world we live in today, most notably in more urban areas of the world, traffic is obscene because of the amount of cars on the road. If the hotel does not have a convenient parking lot, deck, or garage, guests will not be happy. That is not the way people want to start off a trip. Make sure to plan out an option for guests coming in with vehicles, and don’t get too pricey! Once inside the hotel, convenience comes out in transportation the the room and room service. Location of the elevators has to be close enough to the check in desk so as to prevent guests from wandering around wildly looking for a way to get to their room.

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Branding

When it comes to decor and style, branding is kind of a big deal. Make sure to get everything in order when it comes to colors, styles, themes, etc. when choosing decor and furniture. Not everything has to be certain colors, but if the theme is nautical, having cowboy themed items around the hotel will clash with the brand and have guests a bit confused on what you’re trying to accomplish with your decor. Same with styles! If your hotel is generically modern, try to vere aware from choosing pieces that are more victorian or rustic.

 

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Economic

How economically friendly is your hotel? Are you “going green” as much as possible? Using recycled wood? Have vegan options for guests? What about solar power? These are all questions that only touch the surface of making a hotel economical. As new generations come of age to rent hotel rooms, these issues will have to be addressed. Although it might not seem to be a big deal now, these options will eventually bring or deter potential guests. After all, gluten-free was not a thing until about 10 years ago and now look, every restaurant has gluten-free options! Why not considering these topics in your hotel design now?

Hospitality Design Trends

With all of the different and changing hospitality design trends, staying up to date is a constant struggle. The dictionary defines the word hospitable as receiving or treating guests or strangers warmly and generously. Combining hospitality with design gets a bit more into making sure that the space and its contents are welcoming and comforting as well. We have a few trends in mind that seem to be breaking through and will definitely be sticking around for a few years.

 

Soho house, Berlin  | Photo by: Soho House Berlin

Soho house, Berlin | Photo by: Soho House Berlin

Boutique = Unique

Boutique hotels are on the grow to say the least. When we think about why this is, it comes down to the recent wave of “supporting local businesses” that is taking over the U.S. You can see this with not only boutique hotels, but other things like shopping from local mom and pop businesses, going to farmer’s markets, and supporting local artists. Every area of the country and the world has its own story to tell, so incorporating that uniqueness into a hotel space simply makes sense. Keep in mind, some things are going to have to give when it comes to furniture and ordering supplies for the hotel, so getting stuck on only ordering from local places can get a little pricey.

The Urban Cowboy, Nashville  | Photo by: The Urban Cowboy

The Urban Cowboy, Nashville | Photo by: The Urban Cowboy

Authenticity

This aspect of hospitality design helps people feel like they are welcomed in the best place possible. Many corporate hotels have a tendency of being generic throughout all locations when it comes to design. On the other hand, customizing visual aspects of the hotel with cultural and historical based items based location is crucial. When use the word authenticity, what we mean is incorporating and styling the space by using local artists, cultural design, or pieces based on the part of the country the hotel is in. For example, Nashville, TN or Dallas, TX. The decor should entail southern comfort and trendy cowboy fashion.

25hours Hotel Bikini Berlin  | Photo by: 25hours Hotel Bikini Berlin

25hours Hotel Bikini Berlin | Photo by: 25hours Hotel Bikini Berlin

Greenery in Design

We’re not talking about using the color green here, but actually using greenery all around the hotel. This trend is exploding right now. The inclusion of plants and biophilic design allows guests to feel more “at home” by providing a sense of comfort, relaxation, and calm. It doesn’t just have to be in the dining room or lobby, this design can take place in the guest rooms, hotel bar, and especially the outdoor areas. Plants are a natural stress reliever, so put at many as you want around the hotel, without getting out of hand!

Mirror Cube Room at  Treehotel , Sweden | Photo by: Treehotel

Mirror Cube Room at Treehotel, Sweden | Photo by: Treehotel

Social Media Spaces

Social media alone can ruin a hotel’s reputation or help it! One thing that many hotels are starting to do is think outside the box when it comes to photos. What can we do to entice guests to take photos? Coffee shops, clothing stores, even graffiti around some cities are doing this as well. It could be a cool mural on the outside of the hotel, a neon sign inside the hotel bar, or even a well placed flower wall to get the guests fighting over a photo opportunity. This will get you free publicity as well as bring in people from all over to stay in the hotel solely to take the photo!

Hotel Lobbies

Hotel lobbies are the first thing that we see when we enter into a hotel. Over time, lobbies have become a place to gather, mingle, work, and more. Surpassing the typical front desk and entry way, we are now in the era where getting together and hanging out in a public area of the hotel is desired. Also, the more remote jobs there are, the more people want to work from pubic areas because they need a more social atmosphere. Here are a few trends that hotel lobbies are incorporating to impress their guests.

Foliage Inspo

Hotel lobbies are now incomplete without plants, foliage, greenery, etc. Hospitality has always tried to keep the guests comfortable by providing a stress-free environment. Biophilic spaces throughout the hotel is becoming a crucial part of hotel design, especially when it comes to the very first impression of the hotel. If you want guests in a happy and good mood, consider using this trend. You never know, it might just give your guests the urge to refer you!

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Gather in Comfort

Since the lobby is now a place where groups go for business meetings or just family meetings, why not make it as comfortable as possible. Of course, you don’t want people to take naps on the furniture, but it wouldn’t hurt if they cozied up! At the same time, it is even better if the furniture is trendy in design as well. Branch out and get a comfy, cozy leather chair set or two and see how long it takes until someone comes along and takes a photo in it. The look alone will attract people to the lobby.

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Cozy Up

Every year this happens, the seasons change! Having an awesome fireplace in the lobby can be awe inspiring and will have guests fighting over a spot next it. Well, not literally fighting, but it will definitely be the first place new guests will go while waiting to check in to their rooms. The hotels in colder places of the world already have fireplaces and sometimes they are in the guest rooms as well. There’s nothing like a nice fireplace to sit next to when you come in from snowy weather or even just a cool 50ºF. Oh, not to mention this is another place for the perfect winter photo.

 

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Lighting

Lighting is everything when it comes to lobbies. It’s imperative that there is plenty, but not too much. It needs to be bright, but not blinding. Sometimes this is hard to tackle, but most of the time if you put in the right type of bulb and fixtures, it takes care of itself. There’s nothing worse than walking into a hotel late at night and feeling like you need to be wearing sunglasses! Lights that are too bright or too dim can create a sense of uncomfortability and guests do not like that feeling. No one does. Massive chandeliers or unique sconces are perfect for brightening up the place, not to mention classing up the place as well!

Hotel Bars

Hotel bars have come quite a long way. Only a few years ago, hotel bars were there for the exhausted business traveller, ready to have a night cap and call it a night. People were not too keen on utilizing the hotel bar, especially because it was always so generic and unwelcoming. This is not the case anymore. Hotels are doing their best to create a culture around the bar area, attracting more outside customers who are not staying at the hotel. This drives up business and also makes guests feel like sticking around to socialize and enjoy the environment.

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Full Length

Full length hotel bars are beginning to take a leap out front. This is mostly occurring in more urban areas where the population is bigger such as New York City, Washington D.C., etc. What’s the reason? We think it’s because hotel bars are now attracting clientele that is not staying at the hotel as well as current guests. This is incredible because there was a huge disconnect with this clientele in the past and it seems that hotels have start to figure it out. Getting business from guests and others is what all hotel bars wish to achieve. Large, full length bars are built to handle larger crowds and high-end crafted drinks.

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Combining Rooms

This might seem a bit obvious, but some hotels do not wish to commingle the bar area and the lounge area. Sometimes this has to do with the clientele, but for smaller more family oriented hotels, this is the perfect combo. Adults usually need a cold one (or two) after a long day traveling with children, but might not want to leave the kids upstairs in the room. The combo let’s the kids come to the bar area without having them sit at the bar. It’s the perfect situation for parents and kids. It’s also good for a more professional business meeting. Not everyone likes to sit directly at the bar, so having a more lobby sitting option is for the best.

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Inside or Outside?

This is a personal favorite hotel bar option of ours. It’s perfect in the Spring and Summer, sometimes longer depending where the hotel is, and can be closed off for the cooler times of the year. Open outdoor seating that can be converted into indoor seating is the appealing to all parties. It’s the ideal situation for a celebration like graduation, bridal shower, birthday party, etc. because it caters to everyone’s needs. Although you can’t always please everyone, this option is probably the closest you’re going to get when it comes to a hotel bar.

 

 

Rooftop, Please!

This is such a desired style of hotel bar. People that want to go to a rooftop bar don’t realize it, but the majority of the time, that bar is owned by a hotel. Guests that aren’t staying at the hotel have second dibs most of the time, so staying at the hotel with the rooftop bar has its perks. From business meetings, to casual dates, to bachelorette parties, this bar style is one of the most craved in the world. At this point we would be surprised if it is the number one bar style that people want to try, maybe a close call with a speakeasy!

Design and Function: Why is Function in Hotel Design So Important?

Design, especially interior hotel design, can make a company look extremely professional or have the opposite effect. Sometimes walking into a hotel with a misunderstood design could put off guests and make them feel a bit uneasy. Design is one of the most important things to consider when deciding the functionality of a room let alone the entire hotel. Here are a few ways to make sure that the design will help the space function to its best capability.

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Flow

The way furniture and decor is grouped will indeed influence how customers and guests are going to move throughout the space. We have all been in the situation of trying to scoot around tight areas and poorly placed decor and furniture pieces. This is a priority when it comes to flow and comfort. No one wants to walk into a room and feel overcrowded. On the other hand, a space that is entirely too empty can feel ominous. This usually happens in the lobby area of a hotel or in the hallways. It is crucial to create a physical and visual sense of welcome that will continue bringing back guests.

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Visual Balance

Speaking of visual, balance is another important design feature that helps the function of the hotel. It is mostly about the relationship between the pieces in the room along with their location that help create this visual balance. Try to imagine walking into your room at the hotel and seeing that everything is on the right side of the room. The left side is completely empty. Not only would you be concerned about why, but it would instantly create a sense of anxiety and concern. Of course everyone is different in the way it affects them, but no guest wants to get the vibe that their on a ship and it’s going down! A great way to create a balance in a space is grouping the larger items with the smaller ones. If there are too many large items in one area and small in the other, it will look and feel awkward for everyone around.

 

Branding

This could be the most important thing to consider with hotel design in regards to function. The hotel has a story to tell, and people can either buy into it or not. It all depends on how well the company’s brand is represented in the design. The colors of the hotel are crucial to implement as well as the style (modern, vintage, etc.). From the furniture to the art to the lighting, everything should align with the culture, theme, and brand of the hotel. This tactic will not only improve the guest’s knowledge of the hotel, the brand awareness will be inevitable. Without branding it will appear as if random pieces have been thrown into a room and create a sense of chaos throughout the hotel’s design. Obviously, the typical guest won’t notice too much if a piece of art is random, but the best guests appreciate when design is well thought out.

Design Trends We Love for Travel

When travel is involved, hotels are usually at the top of their game. That is why they were created in the first place, so keeping up with the newest and latest design trends is a priority.

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Minimalism

With more people wanting travel, the hotel room is not a major priority for guests. As long as the bed in comfortable and they feel safe, many travelers are okay with a small, minimal bedroom. For this reason, the number of travelers using AirBnB is skyrocketing because it is more affordable. Hotels in travel destinations are realizing that their potential business is going somewhere else, so they have started taking measures to get more guests into the hotel. Making the rooms smaller and providing only essentials not only creates more space to add in more rooms, but also allows the price of the room to decrease in turn attain more guests!

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Local Vibes

When traveling and stay, hotel are designing their guest experiences to reflect the local culture. With more options of tours and insight on “where the locals go”, guests can get a good idea of what areas to go to and what sights to see. Travelers are not usually interested in going to overcrowded places just to get a terrible view of a monument. Hotels have started giving clues and hints as to what time of day is best to go to which attractions as well as local hot spots to check out. Everyone wants to feel like they are getting the best experience, not just the “tourist-y” one!

 

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Mandatory Tech

With the amount of people traveling and the rate that technology is improving and changing, hotels have to have a bit more than just WiFi. We all remember a time when finding an outlet in the room to charge anything was rare. Well now there are chargers on the lamps, bed frames, walls, bathrooms, hallways, beneath the bar, etc. You won’t be able to find an area in a luxury hotel that is not designed to have multiple outlets. Everything is technological these days, so convenience is incredibly important. Not to mention these outlets include USB ports as well, you know...just in case.

 

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Cuisine

Many travelers, when journeying to another location or country want to have the experience of the culture they immerse themselves in. Luckily, hotels have begun to realize that having local cuisine is a huge part of a luxury design experience for all of the guests. Travelers want to understand the taste and the reason why each region they visit utilizes certain types of food. It’s not just about eating what the locals are eating, it’s about learning the history and culture around where the traditions come from and why the style of food is important to their experience. Many hotels are incorporating chefs and shaping restaurants in their locations so guests can stay in and get that luxe experience while inside the hotel!

How Hotel Design is Emerging and Changing

 Hotel design is constantly emerging and changing. This is a nonstop process that has been taking place ever since the first hotels popped up on the market. Travelers are constantly expecting the newest things and will not put up with anything less. Fortunately, hotels have always understood this because you know what they say, “The customer is always right.” From function to design features, hotels have been stepping up their games year after year to meet expectations.

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More Functional

Functionality consists of many different things, as you can check out in our other blog here {link}, but we’ll try to make it short. Flow: Hotels have starting taking into consideration how one room leads into the next and the feel along the way. No more empty feeling spaces or overcrowded spaces. The time for randomness is out and the time for thoughtfulness design is in. Balance: The rooms will provide a sense of visual balance to ensure that guests are comfortable, welcome, and at ease. Decor: Art, sculptures, etc. are now going along with branding and style of each hotel.

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Outdoor Lounging

Outdoor pools have always been a thing, but now comfort is more important than ever. Hotels are urging people to stay there and relax all day opposed to just for a few hours. Not only are they adding in extremely comfortable seating options, hotel are putting in bar areas as well as a server to provide “poolside service” at all hours of the day. Some hotels are even adding in the option to turn the area into a night time bar and lounge area for adults after hours. Of course, no swimming at night, but cocktails are encouraged.

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More Foliage

There was a time when indoor plants were not so popularly used in hotels, especially in the guest rooms. One reason is that they get to be high maintenance if they’re in every room. Now, hotels are willing to take that extra step to make sure that guests are enjoying all of the rooms they enter. Plants and foliage is known to give a person all of the feels in regards to relaxation, home-y vibes. The nature feel that plants give when they are indoors helps bring a room together, while giving a sense of outdoor and “one with nature”.

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More Comfort + Luxury

Worried more about style than comfort, some hotels have started to slack on what’s most important. While looking great is absolutely a priority, if a guest cannot sit in a chair or lay in bed without fidgeting, the purpose is obsolete. Yes, style should be considered, but more design companies are taking into consideration comfort more and more. Guests want to be able to be pleasantly surprised when taking a seat in an amazingly trendy chair and feel relaxed! Luxury, high-end hotels sometimes get caught up worried more about style, but the newer boutique hotels are placing comfort just as high on the priority list.

Luxury Hotel Design Trends to Watch Out For in 2019

With more and more hotels upgrading and making improvements, luxury hotels are needing to step up their game. In 2019 be prepared to see many more facilities with updated rooms and spaces filled with environmentally friendly design, technology, and more. Luxury hotels have to stay ahead of the game, providing guests with the best and most worthwhile experiences available. Check out what lux hotel design trends you should watch out for in 2019.

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More Tech, Please!

Technology, of course. This will always be a top priority on every hotel’s list from now on. With the many advances in the past few years, it’s hard not to implement new tech features into hotel design. High-tech amenities will now be going beyond the typical in-room iPads and Wi-Fi access. We’re predicting that smart rooms will be the next big thing in luxury hotel design. With different features in the testing stages, guests will have the ability to dim the lights, turn on the TV and even adjust the temperature with a touch on their smartphone! What about voice activation? All of these are just to make sure that the guests have a custom and personalized experience, not to mention it makes life easier on the hotel employees.

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Pared Down Common Spaces

Paring rooms to create more common spaces is the new normal. Open spaces create a sense of welcome for guests and is all the rave with millennials. While older generations are used to taking their work to their rooms and working in solace, millennials crave a community feel while being able to work on their own at the same time. Shared spaces are becoming more common due to this fact and it makes sense. On the other hand, guest rooms are getting smaller thanks to both the desires of younger travelers as well as rising real estate costs.

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Going Green

In addition to hotels reusing towels and installing automatic lights, luxury hotels have begun to branch out in a bigger effort to be green. Taking energy conservation and sustainability to new heights, some high end hotels have started using solar panels to conserve energy. Others have added greenhouses to the property, sometimes on the roof, to attempt in supplying their own vegetables and herbs for kitchen needs. We will also see more practices that support sustainability and connect guests to the local culture and history.

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Feeling Luxury

Hotel design will always have a some component of visual luxury, but as the years go by, luxury hotels will focus more on comfortability and feeling good in a space opposed to just looking gorgeous. The vibes a guest feels in every room is becoming exceedingly more important than an aesthetically pleasing place to sleep. Feeling this luxury also comes with an increase in excellent service and convenience. Hotel spaces and furniture will be designed to both look and feel luxurious.

 

Architecture + Hotel Design Trends

Architecture and Hotel interior design trends seems to walk right alongside each other. When a hotel is built, there is always an outlook to make sure that the vibe, theme, and overall look needs to be exactly right for what the hotel wants the guest to feel when arriving. From the front door to the pool, architects are there to make sure everything is built and runs smoothly. Once that’s taken care of, the next step is developing the interior design. Good thing they play well off of one another.

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Sleek, Round and Modern

When there is a special theme or look for the hotel, it is much easier to figure out the interior. Let’s say that the outside of the hotel and many parts of the interior architecture is a rounded edge. That would make it extremely easy to decorate and decide what the furniture items should look like. Once the hotel brand comes into play, you can apply that information to help with the colors as well! If you notice in the above photo, clearly there is a modern, rounded architecture layout that is taking place. Through in a bit of square furniture in there to balance it out and the look is already less overwhelming.

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Au Natural

This organic, wooden influence is becoming more popular. Not only is is easier and more efficient, it saves time and money as well. If a hotel is truly interested in creating an upcycled, natural vibe, use recycled wood from old houses or buildings. Incorporate wood and foliage throughout the hotel to make sure the vibe is calm and serene. Panelling the walls with wooden palettes seems to be a trendy move and also makes the space feel even more natural and organic. Oh, and of course you have to have wooden floors!

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Brick by Brick

This architecture influence can be absolutely stunning. There is so much potential when it comes to using brick. The wall behind the bed can be made out of brick, you can use faux bring wall coverings, or use real stones and brick to create an underground feel. Some bars are using stone and brick on walls, building only half way up and finishing out the rest with drywall. It gives the space an old-timey vibe while creating an almost “speakeasy” atmosphere. Although stone is used to bring age upon a space, it can also bring a sense of longing and adventure to guests.

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Wicker and Wood

Now this combo is perfect for hotels that have many outdoor areas. Outdoor architecture is important, especially if there is water close by. Build a large patio area for guests to lounge around and enjoy the ocean breeze. Cabanas should be built as well if sunshine gets a bit intense, this will allow more freedom for guest to lounge and enjoy the sun without the overheating or sunburn. Wicker is a perfect material for outdoors because it lasts a while and the color doesn’t fade! Keep some of the seating cushioned, but be sure to mix it up.

Luxury Lifestyle

So many different things in the fashion and lifestyle industries tend to help drive certain trends in the design industry. It has always been this way and will continue to do so. When industries begin to influence each other, the world starts working better together. Let’s see what recent influences are driving hotel interior design ideas.

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Art

Art can make or break any room or space. Many luxury hotels pride themselves on buying and acquiring all types of expensive pieces and displaying them throughout the hotel. Art is a great way to express a brand and will effectively give a hotel a reputation at the least. Making sure that the art is genuine and worthwhile is crucial is creating a luxury brand reputation. Obviously if you want to just fill some space, it is not suggested to start buying random expensive pieces of art. Keeping to a theme will help develop the brand more efficiently.

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Fashion

Fashion has been an influence on luxury lifestyle and design since, well forever! From mix matched patterns, to solid color themes, to retro mad men 60’s styles, the fashion world and the interior design world have been best friends. Whether it was the fashion industry that sparked an idea in the interior design world or vice versa, they play well together and always have. For example, a zebra print rug in a hotel suite. Now, are we completely sure which industry struck gold with this idea first? No. However, it’s not a big deal to find out who had the idea first, all we need to know is that it works and it will be used forever in both industries.

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Seasons

Season will always and forever effect how luxury hotels are created. Hotels that are built in tropical regions such as Turks and Caicos will undoubtedly have an outdoor pool, lounge areas outside and possibly an outdoor shower if your villa is secluded enough! There would be no need for design features such as a fireplace or animal fur throw for the cold weather. If a place in this region did not have the outdoor amenities, it would most likely fall through and be out of business. People travel to areas of the world at specific times of the year to experience certain aspects of the season, hence the word vacation!

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Unique Experience

With many more hotels turning their focus to quality experiences, quirky design and local cultural touches, a guest’s experience has become almost impossible to turn out average. Some are calling this focus on the unique experience, “Accessible Luxury”. The casualization of the luxury sector and the growth in market demand from an experience-hungry and aspirational has begun to help turn the tide in regards to typical brand standards. The culture around hotels is beginning to turn away from standardized looks and boring uniforms. People want to see a similar theme throughout hotels, yet get a unique experience whenever they stay in different locations of the same hotel branch. It’s a little harder to please this type of guest, but it is also so much fun to fit into that niche market!