lisa haude


Lisa A. Haude is a well-respected interior designer who specializes in hospitality design, with a reputation for creating a masterful story in the work she and her group undertake.  As head of her own firm for the last fifteen years, Lisa has enjoyed working with most of the major hotel brands all over the world to create one of a kind designs tailor made for their specific setting.

“Every project is a new adventure, and we treat it as just that, with in depth research, story boards, and concept development, much like if we were writing a book.  Each step leads us to the next step in a managed but openly creative approach.  No idea is disregarded.  We use the synergy of our different backgrounds, preferences, and things we’ve seen, to create something different every time.” Lisa has served as the President of Paradigm Design Group for the last fifteen years, but prior to starting her own firm, was affiliated with Deborah Lloyd Forest Associates, Bristol Hotels & Resorts, and Mitchell Carlson Stone, Inc.  She holds a Bachelor of Science degree in Interior Design from Baylor University, and has served as Editorial Advisory of the NEWH Magazine, as well as various consultative roles for leading hospitality resources.

Lisa and her business partner and husband Carl live in Geneva, just west of Chicago, with their daughter Isabella. Between work and family life, the Haude’s enjoy relaxing at home or traveling all over the world.

Learn More About Lisa:

What room would we most likely find you in when you’re at home?

In the kitchen! I love to cook and have to maintain a strict gluten-free/dairy-free diet in our household.  I’m learning that I can create some fabulous things that taste yummy with just a little creativity.

How do you pronounce your last name?

I get that question a lot!  It’s a German name, but is pronounced “Howdy”.

What has been your favorite project to date?

I tend to fall in love with all of our projects, especially those that we’ve put so much energy into.  But, there is a special place in my heart for The Roosevelt, which is the Waldorf in New Orleans.  It had been closed since Katrina and we worked very closely with the ownership group and the people of New Orleans to bring it back to life. It was like restoring an old masterpiece.  It’s a classic, timeless design and I’m really proud and honored that we were selected to be part of the renovation team.

What’s on your playlist right now?

Coldplay, Imagine Dragons, Bon Jovi.


carl haude


Carl H. Haude, Jr. serves as Paradigm Design Group’s Chief Financial Officer and has over 15 years of experience in business administration, information management, and international business.

Carl and his wife Lisa founded Paradigm Design Group in 2001, and partnered to bring together a creative and detail oriented design process with a keen business focus to develop a business model that minimizes costs, maximizes creativity, and always focuses on the client.  Carl focuses his attention on the technical efficiencies and financial structures of the firm, a key element in ensuring data integrity and reliability which is the cornerstone of the documentation process.  In addition to his work at Paradigm, Carl manages a real estate development enterprise.

“It’s critical that we excel at business as much as design. To do that, we offer our clients excellent customer service, listen to what they want and need, and provide open and timely communication.”

Prior to his work with Paradigm Design Group, Carl worked with Duke Energy International where his team managed $2 billion in electricity generating assets in South America. He is fluent in Spanish and conversational in French.  He holds a Bachelor of Science degree in Modern Foreign Languages from Baylor University, and a Master of International Business degree from the University of St. Thomas. Carl, Lisa,  and their daughter Isabella live in Geneva, just west of Chicago. 


Learn More About Carl:

How do you handle being the only male at Paradigm?

Very carefully! Seriously though, these ladies are all very talented and our environment is family oriented. I’ve been impressed over the years to see how we’ve thrived without a lot of drama. The team is focused on projects and schedules, leaving no room for ego.

Your role at Paradigm is focused on financial and technical results, a relatively serious arena. Is that the type of career you thought you would have?

Well, to be fair, my professional life has encompassed many different arenas, and I’m continuing to grow and watch for those types of opportunities. To answer your question though, as a kid, I wanted to be an airplane pilot.

What is your ideal way to get away after a stressful day?

I enjoy sitting in my library for a little peace and quiet. There may be a small bowl of M&Ms by my side if it was a particularly rough day.

Do you have a favorite music genre?

Spanish guitar.